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nielsen ratings
(fast national numbers for friday, june 27, 2008)

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Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night:

Note: Primetime household fast-national ratings and late-night metered-market ratings were not available for this date.

NBC (adults 18-49: 1.5, #1) was still the network to beat on Friday with its usual mix of "Most Outrageous Moments" (adults 18-49: 1.1, #T8, half-hour: N/A), another "Most Outrageous Moments" (adults 18-49: 1.3, #T4, half-hour: N/A) and "Dateline NBC" (adults 18-49: 1.6, #1, half-hour: 13.33%).

The CW (adults 18-49: 1.4, #2) then claimed the silver with its mainstay "Friday Night Smackdown!" (adults 18-49: 1.4, #T2, half-hour: 15.38%).

Next up was FOX (adults 18-49: 1.2, #T3) with a repeat of "XXX: State of the Union" (adults 18-49: 1.2, #7, half-hour: 27.27%) followed by CBS (adults 18-49: 1.2, #T3) and its all-repeat lineup of "Ghost Whisperer" (adults 18-49: 1.4, #T2, half-hour: 7.69%), "NUMB3RS" (adults 18-49: 1.1, #T8, half-hour: 0.00%) and another "NUMB3RS" (adults 18-49: 1.3, #T4, half-hour: 0.00%).

And finally, the premiere of "Dance Machine" (adults 18-49: 1.0, #T10, half-hour: 0.00%), the return of "Duel" (adults 18-49: 1.0, #T10, half-hour: -10.00%) and a new "20/20" (adults 18-49: 1.3, #T4, half-hour: 27.27%) couldn't push

ABC (adults 18-49: 1.1, #5) out of the ratings cellar.

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (6/29/07):

The CW (households: 2.4/5, #T4; adults 18-49: 1.4, #1) pulled off a rare adults 18-49 win on Friday thanks to its mainstay "WWE Friday Night SmackDown!" (households: 2.4/5, #9; adults 18-49: 1.4, #T3).

NBC (households: 3.0/6, #2; adults 18-49: 1.3, #T2) and CBS (households: 3.7/7, #1; adults 18-49: 1.3, #T2) then split the silver with the former's mix of "1 vs. 100" (households: 3.5/7, #4; adults 18-49: 1.4, #T3), "Las Vegas" (households: 2.5/5, #8; adults 18-49: 1.3, #T5) and "Law & Order: Criminal Intent" (households: 3.1/6, #5; adults 18-49: 1.3, #T5).

The Eye then offered up its combination of "Ghost Whisperer" (households: 3.0/6, #6; adults 18-49: 1.3, #T5), the departing "Close to Home" (households: 3.9/8, #T2; adults 18-49: 1.2, #8) and "NUMB3RS" (households: 4.4/9, #1; adults 18-49: 1.6, #2).

Next up was ABC (households: 2.6/5, #3; adults 18-49: 1.2, #4) with repeats of "George Lopez" (households: 2.2/5, #T11; adults 18-49: 0.8, #13), another "George Lopez" (households: 2.2/4, #T11; adults 18-49: 0.9, #T10), "Kyle XY" (households: 1.8/3, #13; adults 18-49: 0.9, #T10) and a new "20/20" (households: 3.9/8, #T2; adults 18-49: 1.8, #1).

And finally, a repeat of "Bones" (households: 2.6/5, #7; adults 18-49: 1.0, #9) and a new "Standoff" (households: 2.3/4, #10; adults 18-49: 0.9, #T10) on FOX (households: 2.4/5, #T4; adults 18-49: 0.9, #5) closed out the night.

In late-night metered market ratings, NBC's "Leno" (3.9/9) took the top spot over CBS' "Letterman" (2.9/7) and ABC's "Nightline" (3.1/7). Leading out of "Leno" on NBC then were "Conan" (1.9/6) and "Daly" (1.2/5) while "Ferguson" (1.4/4) on CBS and "Kimmel" (1.6/5) on ABC rounded out the night.

Source: Nielsen Media Research

This data is reported with the understanding it will be removed within seven days of its original posting date. To read more about our ratings policy click here.




So what does all this crap mean? Here's a quick guide to understanding these numbers:
"Heroes" (households: 8.1/12, #4, half-hour: 7.69%; adults 18-49: 6.6, #1, half-hour: 4.69%)
8.1 = "Heroes's" household rating, which indicates 8.1% of all households in the U.S. watched this broadcast
12 = "Heroes's" household share, which indicates 12% of all households watching TV in the U.S. watched this broadcast
#4 = "Heroes's" household ranking for that night (T denotes a tie)
7.69% = Gain or loss of household audience between the first half-hour and the last half-hour
6.6 = "Heroes's" adults 18-49 rating, which indicates 6.6% of all adults 18-49 in the U.S. watched this broadcast
#1 = "Heroes's" adults 18-49 ranking for that night (T denotes a tie)
4.69% = Gain or loss of adults 18-49 audience between the first half-hour and the last half-hour
Some other stuff to keep in mind:
· Ratings are percentages NOT flat numbers. A 1.0 household rating equals 1% of all households in the U.S. A 1.0 adults 18-49 ratings equals 1% of all adults 18-49 in the U.S.
· For the 2007-08 season, there are an estimated 112,800,000 television households in the U.S. so 1% of that equals 1,128,000 households. Note that a household may contain more than one person.
· For the 2007-08 season, there are an estimated 131,050,000 adults between the ages of 18 and 49 in the U.S. so 1% of that equals 1,310,500 people.
· We currently do not have access to actual viewership numbers (i.e. 16.2 million people watched "Heroes") on a daily basis.
· Nielsen Media Research forbids us from displaying ratings in chart form (beyond the top 20 in the "Weekly" section) or maintaining regular archives beyond the current week. It sucks, we know.